Small Business Recession Tips
- Posted by admin on December 21st, 2009 filed in Business and Management
There were many useful recession tips given out at this year’s MarketingSherpa B2B Marketing Summit. All good marketing campaigns start with good web design, relevant keywords and continuous content, most successful marketers agreed. Kenric Van Wyc of Acoustics By Design said he tried out a new SEO program that transformed his site into a series of landing pages with carefully researched keywords, which generated an 874% increase in traffic. Two years later, he added a blog, which accounted for 53% of their overall visits. “Each blog entry had relevant content, but also something that would be found by the robots,” Van Wyk explained.
While it may seem counter-intuitive to slow down now, one of the best recession tips you’ll hear is to focus on your marketing. Now, more than ever, you’ll need to ramp up your marketing department. Have employees attend marketing workshops and learn more about e-commerce marketing to do more business online. Research social networking and viral video opportunities to see how you can create a “buzz” around your company and establish yourself as a market leader. Remember, many businesses are throwing in the towel now or cutting back on their marketing agenda, so if you take this time to catch up on the latest industry news, improve your internet design and pitch to the search engines, your company will naturally rise to the top.
One of the more unconventional recession tips is to consider starting up an eBay business on the side. Whether you are naturally “crafty” and love making things or you just have a lot of garage sale and antique items you’d like to get rid, there is an online market for what you’re selling. As with any job, you may need to create promotional articles to lure people to your site. Aside from eBay, you may try a site like www.craigslist.org or www.etsy.com to sell some of your goods. This supplemental income can really help during a down economy. People are still buying now if the items and the prices are right.
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